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Tracey McKibbin serves as the Senior Digital Content Manager at Colonial First State since December 2021, focusing on delivering engaging digital content initiatives across various channels. Previously, Tracey held the position of Marketing Manager for Investments, leading strategic marketing efforts aimed at financial advisers. Prior experience includes serving as Marketing and Communications Manager at Investors Mutual Limited from September 2014 to December 2021, where marketing initiatives were developed to enhance B2B and B2C business in a competitive market. Tracey also worked as a Business Development Officer at Pengana Capital, executing marketing strategies to generate leads. Tracey McKibbin is pursuing a Diploma in Business at the University of New England, complemented by a WSET Level 3 Award in Wines and Spirits and a WSET Level 2 Award in Wines and Spirits, alongside training in Finance and Project Management from the Australian Institute of Management.