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Rebeka Arce is a seasoned creative professional, currently serving as the Creative Director at COLLINS, a leading transformation consultancy recognized as Ad Age's 2023 Transformation Firm of the Year. As the Founder and Creative Director of Arce Studio since 2013, Rebeka has provided innovative creative direction and visual strategies for high-profile international brands across various sectors, including culture, technology, and fashion. Additional roles include Adjunct Professor at IE University and lecturer at IED Madrid, imparting knowledge in graphic language, visual identity, and design. Previous experience encompasses freelance roles in art direction and design for notable brands and agencies, as well as significant contributions to educational institutions, highlighting a strong commitment to both practice and mentorship in the design field. Rebeka holds a Master's degree in Motion Graphics Design from IED Madrid.