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Debbie Butler is an experienced professional with a strong background in customer analytics, web analytics, and data science. Currently serving as Senior Client Advisory Director at Collibra since April 2021, Debbie previously held key roles at Certent, Inc. as Director of Sales, and IBM as Data Science and AI Solution Brand Representative, among others. Notable achievements include expanding the web analytics team at Neiman Marcus, leading significant projects in data collection and optimization, and saving over $90 million for PepsiCo by implementing a new Days on Hand methodology. Debbie holds a Master of Science in Applied Mathematics from The University of Tulsa and a Bachelor of Science in Pure Mathematics from Oklahoma State University.