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Nidhi Bahl has a strong background in content management and editing. Nidhi started their career as a Sub Editor at Asian News International in 2007 and worked there until 2011. In 2011, they joined HT Media Ltd as a Senior Sub-Editor, where they were responsible for coordinating editorial operations and handling client queries. Nidhi then moved on to Hindustan Times in 2013, where they worked as a Manager-Content until 2017. At Hindustan Times, Nidhi managed content and played a key role in packaging editorial samples for clients. Nidhi'smost recent role was at CollegeDekho, where they worked as a Senior Content Manager. In this position, they oversaw the planning, creation, and publishing of all content, formulated content strategies, identified fresh content opportunities, and ensured the implementation of SEO and content best practices.

Nidhi Bahl has a Post Graduate Diploma in Journalism & Mass Communication (PGJMC) from Indira Gandhi National Open University, which they obtained from 2015 to 2016. Prior to that, they earned an Advanced Diploma in Media Studies from WLCI between 2004 and 2007. Both of their degrees are in the field of Mass Communication/Media Studies.