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Francis has been developing software since the DOS days. One day, in the mid-nineties, frustrated by TradeStation 4’s limitations, he decided to create his own software to automate his personal trading.

He fell in love with the idea of not having to monitor a computer all day to place trades. This project eventually evolved into TradeBullet, a commercial automation tool for traders launched in 2004.

In 2006, he co-founded Trade Integration LLC, a company devoted to providing advanced server-based AutoTrading for all Collective2 systems.

Francis holds a MBA from the University of Wales.