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Matt Johnston is an accomplished entrepreneur and leader in the beverage industry, serving as CEO and Co-Founder of Collective Arts Brewing since July 2013, where the focus is on combining artisan craft beverages with the work of emerging artists and musicians. Additionally, Matt Johnston co-founded Collective Project in June 2020, a prominent Cannabis Beverage company in Canada known for its innovative use of fresh juices and cannabis emulsions. Prior experience includes serving as President of Greenfield Brands from November 2012 to June 2022, General Manager at The Premium Beer Company, and V.P. of Marketing & Sales at Moosehead Breweries between 2002 and 2012. Matt Johnston began their career as a Senior Regional Marketing Manager at Tim Hortons from 1999 to 2002. Educationally, Matt Johnston holds an Honours Bachelor of Commerce degree in Marketing from the University of Guelph, obtained from 1992 to 1996.