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Aalok Vidyarthi currently serves as the Customer Development Director for Malaysia and Brunei at Colgate-Palmolive, with responsibilities encompassing the development and execution of global strategy for the indirect trade channel. Previously, Aalok held various leadership roles at Colgate-Palmolive and L'Oreal, including Associate Director - Head of Direct Trade and Sales & Business Development Director, respectively, overseeing commercial functions and driving sales and marketing initiatives. Aalok's career commenced at Dabur India, where initial training included diverse sales and marketing experiences. Aalok holds a PGDBM in Marketing from the International Management Institute and a B.E. in Mechanical Engineering from Jabalpur Engineering College.