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Alexandra Vlacich currently serves as the Manager of Customer Marketing at Coca-Cola Canada Bottling Limited since August 2023. Prior to this role, Alexandra held the position of Marketing Manager for North America at BrandLoyalty, where responsibilities included leading loyalty program implementations, collaborating with sales teams, and managing relationships with stakeholders and agencies. Alexandra also has experience as the Marketing Manager for Customer & Shopper Marketing at Irving Consumer Products, focusing on shopper marketing campaigns and private label product launches, as well as a prior role as Assistant Manager in the same department. Earlier career roles include Sales and Marketing Coordinator at Markwins Beauty Brands Global and Brand Associate at ACI Brands, where Alexandra drove sales through marketing strategies and customer relationship management. Alexandra holds a Bachelor’s Degree in Sociology from Western University.