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Cindy Fu, CPA, is a seasoned financial professional currently serving as a Senior Financial Analyst at Coinbase, focusing on Marketing Finance & Strategy. Previous experience includes holding the Senior Financial Analyst position at lululemon, where responsibilities encompassed forecasting and analysis of approximately $3 billion in revenue and leading cross-functional projects. Prior to lululemon, Cindy worked as a Senior Financial Analyst at Lendesk, where complex forecast modeling and annual budgeting were key duties. Additional experience includes roles at PwC Canada as a Senior Associate in Audit and Assurance and at TD Bank, where Cindy excelled in customer service and sales. Cindy holds a Bachelor of Commerce in Accounting from The University of British Columbia and is a Chartered Professional Accountant, certified between 2017 and 2019.