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H¨¦ctor Fern¨¢ndez Mart¨ªnez is a seasoned professional with extensive experience in the field of Management Information Systems and strategic marketing consultancy. Currently serving as Team Leader at Cognodata since March 2011, H¨¦ctor oversees a team providing services to Santander Espa?a Merchant Services, focusing on financial analysis and campaign performance. Previously, H¨¦ctor held positions as Senior Consultant and Junior Consultant, specializing in data management, report generation, and marketing strategies across various countries and sectors, particularly in banking. H¨¦ctor¡¯s educational background includes a Master's degree in Soft Computing and Intelligent Data Analysis, along with a Technical Engineering degree in Computer Management from Universidad de Oviedo and additional studies in Computer Science Engineering at Canisius University.