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Michelle Holford is an accomplished public relations professional with extensive experience spanning over two decades. Currently serving as Vice President and Global Head of Public Relations at Cognite since December 2019, Michelle is responsible for shaping and executing the global PR strategy to enhance the company's visibility in media. Prior to this role, Michelle held the position of Vice President at Bradford Public Relations, where key accounts included international brands such as Ford Motor Company and Bank of America. Additional experience includes a Group Manager role at Weber Shandwick, Community Relations Director for Burnsville-Eagan-Savage School District, Executive Director of Programs at Bloomington Chamber of Commerce, and Assistant Director of Alumni Relations at Augsburg College. Educational credentials include a Bachelor of Arts in Public Relations from Pacific Lutheran University and a Master's degree from the University of Wisconsin-La Crosse.