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Imma Prat Viñolas has a diverse work experience in marketing, sales, and business leadership roles. Imma started their career as a Human Resources Trainee at ISS Facility Services España in 2009. Imma then moved on to Procter & Gamble, where they held various roles, including Senior Key Account Manager and Category Manager. In 2014, they co-founded Hysteresis and served as the CEO until 2019. Imma later joined Unilever, where they worked as a Mercadona Team Leader and Head of Retail Ice Cream Channel. Currently, they are the Head of Marketing and Sales for Spain & Italy at Cognita Schools.

Imma Prat Viñolas completed their undergraduate and graduate degree in Business Management with a major in Strategy at Esade from 2006 to 2011. In 2010, they participated in a Graduate Exchange Program at the University of Florida with a major in International Marketing. In 2022, they pursued a program in Marketing expertise at thePower. Imma also obtained several certifications in specialized areas such as CMO, Analytics, Content Marketing, and Social Media from thePower Business School in the same year.