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Charlyne Burban currently holds the position of Directrice marketing et communication at Cogedim since March 2013, where responsibilities include defining and piloting the national brand strategy while integrating ecological and societal considerations into communication projects. Previous roles at Cogedim involved regional marketing management and operational marketing for specific departments, demonstrating extensive experience in lead acquisition and media planning. Prior to joining Cogedim, Charlyne served as a Chef de projet international senior at Publicis Conseil, managing international accounts and multi-country campaigns. Charlyne possesses a solid educational background, holding a Master 2 in Management Européen de la Communication and a Master 1 in Communication de Marque et Marketing services, along with practical skills gained through diverse roles in advertising and communication.