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Jessica Smith is a seasoned coach and business professional with extensive experience in the triathlon and swimming sectors. Since January 2018, Jessica has served as the Owner and Coach at Hardcoeur Coaching, LLC. Jessica also holds the position of Triathlon and Masters Swim Coach at Menlo Swim and Sport since July 2016. Additionally, Jessica has worked in planning and forecasting at Coeur Sports since September 2014 and has been a professional triathlete specializing in Ironman and 70.3 events since November 2011. Prior coaching roles include Triathlon Coach at Rising Tide Triathlon Coaching from February 2016 to October 2017. Jessica's background includes significant experience in inventory management at Pottery Barn and supply chain analysis at Michaels Stores, Inc. Jessica holds a degree from Southern Methodist University, completed in 2004.