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Decky Goodrich. Decky Goodrich is the SVP, Commercial Operations at Codex DNA. Decky oversees the Codex DNA sales organization and drives the execution of the Codex DNA sales strategy. He is responsible for driving market adoption of the products and revenue growth. Decky has more than 20 years of commercial experience in the life science, medical and industrial markets. He has built, marketed, and sold products and services in a diverse set of end users and channel partners around the world. Prior to Codex DNA, Decky was Vice President of Commercial Operations at two Next Generation Sequencing start-ups (Jumpcode Genomics and iGenomX Genomics Corp.), where he built the processes to take products from research and development to commercial activities. Previous roles include CEO Hygeia Medical, a women’s health company, and CCO at a sports medicine company. Decky received an MBA from Pepperdine University with an emphasis in Marketing and a Bachelor’s degree from Cal Poly San Luis Obispo in Business.