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Juan Heredero is a Country Manager in Spain at Codere Online, where Juan supervises business KPI's and adjusts strategies to meet P&L objectives. Juan also adapts products to regulatory requirements and represents the company on the board of directors of JDIGITAL. With experience in marketing at Codere and Zed, Juan has developed online tactical actions, implemented marketing plans, and coordinated international advertising campaigns. As a former Account Executive at Contrapunto/BBDO, Juan managed marketing strategies and advertising campaigns while analyzing competitors and target markets. Their education includes a degree in Advertising and Public Relations from Universidad Complutense de Madrid.