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César Daniel López Sánchez is a seasoned professional in sponsorship management with a strong background in brand strategy and partnerships. Currently serving as Sponsorship Manager at Codere Online since January 2021, César has previously held the position of Manager of Sponsorships, Partnerships & Events at Scotiabank from November 2014 to November 2017. During the tenure at Scotiabank, César developed strategies to enhance brand awareness and increase consideration through various sports and entertainment sponsorships, including notable partnerships with FC Barcelona, CONCACAF, and Nascar, while managing contracts and media strategies worth over $7 million. César holds a Master's degree in Sports Marketing from Escuela Universitaria Real Madrid Universidad Europea and a Bachelor's degree in Business Administration from Universidad La Salle, A.C.