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Jussi Hurmola is a seasoned technology and business leader with significant experience in the equine industry and educational technology. Currently serving as the Head of Technology at Horses First Oy, Jussi oversees the development of innovative 3D printed horseshoes and equine specialty products. With a strong background in entrepreneurship and sustainability, Jussi has held several key positions, including CEO at LifeLearn Holdings Pte. Ltd. and Lifelearn Platform, where the focus was on personalized learning and skill-sharing environments. Additionally, Jussi has contributed to various organizations as a board member and partner, such as Codemenders Oy and EduCloud Alliance, and has previously directed projects at Nokia and Jolla, showcasing a commitment to continuous improvement and innovation across diverse sectors.