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Mohammed Sdeek is the CEO of Codefish. Mohammed has extensive experience in driving large-scale, direct-response customer acquisition initiatives. Mohammed has also given expert media planning and buying advice to colleagues.

Sdeek has also worked with the UNDP, where they were a Management Information Analyst Unite Manager. In this role, they were responsible for ensuring that all marketing activity was in line with corporate guidelines, local legislation and data protection laws. Mohammed also built meaningful relationships with third parties.

Prior to Codefish, Sdeek was the CEO of delta.hpa, where they used quality content and technical optimisation to drive SEO. Mohammed also ensured targeted segmentation of the company's customer database and managed high volumes of traffic to the company website.