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Rama Dhawan is a skilled Performance Marketing Manager with extensive experience at Coda Payments since July 2017, having transitioned from roles as Senior Performance Marketing Specialist and Performance Marketing Specialist. Responsibilities included independently planning and optimizing paid media campaigns across global markets, achieving significant user acquisitions while effectively managing budgets. Notable achievements include developing an automatic keywords extraction framework that resulted in over 80,000 quality keywords, and creating 50+ interactive dashboards for enhanced data visualization. Prior experience includes content management at Coda and marketing roles at Hotel Shangri-La and Jakclubbers Media, alongside a background in leadership from PT Primavera. Rama holds a Bachelor's degree in Accounting and Finance from Universitas Krisnadwipayana, completed in 2021.