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Richard Pena is an experienced sales and merchandising professional with a robust background in the beverage industry. Currently serving as a Sales Merchandising Manager at Coca-Cola Southwest Beverages since April 2008, Richard leads a team of merchandisers and sales managers, focusing on maintaining company standards and maximizing profitability through team training and performance tracking. Prior to this role, Richard held several positions at DS Services of America, Inc., including Route Operations Manager, where responsibilities included supervising route sales representatives and fostering customer relationships to achieve profit and growth targets.