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Christie Hayes possesses extensive experience in marketing and sales, primarily within the Coca-Cola family of companies. As Marketing Director for IC & Sponsorships at Coca-Cola Southwest Beverages, Christie has taken on leadership roles, including Retail Channel Commercial Manager and Key Account Executive. Additionally, Christie has served as District Sales Manager for Retail Sales Large Store and Account Manager in various capacities at Coca-Cola Refreshments USA Inc. and Coca-Cola Enterprises, Inc. Early career experience includes a Media Promotions Internship at GSD&M. Education includes a Master of Business Administration with a focus on Marketing and a Bachelor’s Degree in Spanish, both from Texas Tech University.