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Michel Lamond began their career as a Merchandiser in 2009 at Coca-Cola Peninsula Beverages (Pty) Ltd before transitioning to a Sales Trainee role in 2010 at the same company. In 2012, Michel became an Account Developer and Brand Assistant, eventually specializing in Still Beverage as an Account Developer. Their responsibilities include meeting with executives to determine brand objectives, researching target markets, staying updated on marketing trends, and collaborating with various teams to ensure campaign success.