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Victor leads business strategy and business transformation. Prior to joining Coca-Cola Europacific Partners, he was CEO of Coca-Cola Iberian Partners, S.A. and spent 25 years at Cobega, S.A.

While with Cobega, S.A., he held a number of senior roles including Director of New Business, Head of Finance, advisor in the formation of the Equatorial Coca-Cola Bottling Company and Head of Tax Planning.