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Sergi Lérida serves as the Vice President of Integration and Transformation and Chief of Staff to the Chief Strategy Officer at Coca-Cola Europacific Partners since July 2016, where responsibilities include overseeing integration and transformation initiatives across multiple territories. From January 2007, Sergi has also been a regular lecturer in Strategy & Value Chain Management for the International MBA Program at ESADE. Previously, between March 2013 and June 2016, Sergi was the Business Transformation Lead and Business Process Owner at Coca-Cola Iberian Partners during a significant merger of eight companies. Earlier experience includes serving as the Customer Development Head at Cobega and as a Business Consulting Manager at Accenture, where strategic consulting projects were managed for top-tier international companies. Sergi began a career in strategic planning at Winterthur in 1996. Educational background includes a BBA and MBA in Economics from ESADE, completing studies in 1997.