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Luísa Onofre Orrico is a skilled professional in paid media and marketing, currently serving as Analista de Mídias Pagas at Mercado Diferente since November 2022. Luísa previously held the position of Analista de Mídias Pagas at AMARO, managing lower funnel campaigns across various platforms and optimizing budget allocations. Earlier experience includes a role as Analista Júnior de Trade Marketing at Future Farm, focusing on retail execution strategies and agency management, and an internship in Trade Marketing at Johnson & Johnson, supporting channel strategy development and performance analysis. Luísa began their career at FGV's Junior Consulting, leading a trainee project and contributing to social area projects. Luísa holds a Bachelor's degree in Business Administration from FGV and has studied at the University of Cologne.