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Rick Li is an experienced sales and marketing professional with a strong background in the automotive and industrial sectors. Currently serving as the Director of Sales Marketing at COBO Group since February 2021, Rick has held key leadership roles, including Director of Truck Sales at Allison Transmission and Senior Sales & BD Manager at Dana Incorporated. Previous positions include Sales Manager for both China at Carlisle Industry Brake & Friction and the South of China at TMD Friction, as well as Sales Engineer at ZF Steering Systems, LLC. Rick began the career as a Sales Coordinator at Linde Material Handling Italia. Rick holds a Bachelor’s degree in Mechanical Design, Manufacturing, and Automation from Shanghai University, earned from 1993 to 1997.