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Rob A. has held a variety of roles in the automotive industry since 2008. Rob began their career at BMW Group as Manager of Sales & Marketing, and then moved to carwow in 2015 as Head of New Markets. In 2019, they took on the role of UK Lead at Roadster, and most recently they founded and became CEO of COAT Paints in 2020.

Rob A. attended the University of Leeds from 2006 to 2010, where they earned a Bachelor of Arts (BA) in Management. In July 2018, Rob A. obtained a Certified Scrum Product Owner (CSPO) certification from agil8.