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Madeline McKay is a performance marketing professional with extensive experience in driving revenue growth through data-driven strategies. Currently serving as Performance Marketing Manager at Coast since August 2024, Madeline previously held the role of Growth Marketing Manager at Care/of, where $2.3 million in incremental gross revenue was generated between 2022 and 2023. Earlier positions include Founding Growth Marketing Manager at Hackpack.io, Marketing Manager at Perfect Wellness Group Inc., and a series of roles at Basic Resources, Inc. and Enterprise Rent-A-Car. Madeline's educational background includes a Bachelor's Degree in Marketing with a minor in Communications from Ohio University and a Schey Sales Centre Certificate.