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Mike Goerzen, MBA, has extensive experience in marketing and analytics, holding the position of Vice President of Marketing at Coastal Community since December 2003. In this role, Mike has pioneered a user-centric website and integrated advanced marketing intelligence systems, contributing to significant organizational growth amid challenging competitive landscapes. Mike's leadership also includes rebuilding marketing teams, enhancing team productivity, and implementing Agile practices. Prior to Coastal Community, Mike served as Market Research Officer at Envision Financial from 1999 to 2003, where contributions included developing member segmentation systems and supporting merger activities. Mike holds an MBA from Queen's University and a Fellow designation from the Credit Union Institute of Canada.