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Doug LaBahn is the Founder and CEO of Coachbar.io, a company dedicated to enhancing software sales and customer retention for small and medium businesses through innovative technologies since April 2023. Prior to this, Doug served as Chief Marketing Officer at Cin7 from April 2020 to March 2023, driving marketing strategies during the pandemic's onset. From November 2015 to April 2020, Doug held the role of Executive General Manager, Product and Partner Marketing at Xero, where leadership and marketing initiatives contributed to significant sales growth. Doug's extensive experience also includes roles as Global VP of Product Marketing at Sage and various senior positions at CircleBack, WebVisible, LRN Corporation, Experian, The Corporate Executive Board, and Dun & Bradstreet. Doug holds a PhD in Marketing from the University of Maryland and an MBA in Marketing/Finance from California State University-Long Beach.