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Riaz Bashir is a seasoned sales professional with extensive experience in the IT products industry. Currently serving as Vice President of Infrastructure at CNS Engineering since November 2018, Riaz has demonstrated a strong track record of exceeding sales targets and fostering long-term customer relationships. Prior to this role, Riaz held the position of General Manager for Marketing and Sales at Interactive Group, focusing on sales and marketing strategies from June 2012 to October 2018. Riaz's career also includes 16 years as Regional Sales Manager at Innovative Pvt Ltd, where qualitative and quantitative growth was achieved through channel development and direct end-user sales. Earlier experience includes a role as Marketing Executive at Pakistan Distributor Pvt Ltd, responsible for sales target achievement and the installation of computers. Riaz holds a degree from Government College University, Lahore.