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Valerie Gentieu has extensive work experience in the field of business insights and analytics, with a focus on digital media. Valerie currently holds the position of Senior Vice President of Business Insights and Analytics at CMI Media Group, a role they assumed in January 2022. Prior to that, they served as the Vice President and Director of Business Insights and Analytics at the same company, taking on increasingly senior roles since joining as an Associate Director of Insights and Analytics in August 2016.

Before their tenure at CMI Media Group, Valerie worked at Tierney as a Digital Media Supervisor, where they supervised the development and implementation of integrated media plans with a strong emphasis on paid digital media. Valerie also led a team of media planners and campaign analysts. Valerie's experience at ab+c as a Digital Media Supervisor further showcases their expertise in managing key agency accounts and implementing integrated paid digital media plans.

Valerie Gentieu's career began at Fleming and Van Metre Advertising, where they worked as the Director of Integrated Marketing and Analytics. In this role, they created, measured, analyzed, and optimized integrated marketing campaigns through online and offline channels. Valerie also played a significant role in strategic marketing planning. Prior to that, Valerie worked as a Media Planner/Buyer at Harmelin Media, where they were responsible for planning, negotiating, and buying various media platforms, and at US Vision, where they gained experience in market analysis and media planning.

Overall, Valerie Gentieu has a strong background in business insights and analytics, with expertise in digital media planning and analysis.

Valerie Gentieu obtained a Bachelor of Science (B.S.) degree in Marketing from Rutgers University - Camden, where they studied from 1997 to 2000.