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Julia LoVecchio has a diverse work experience in various industries. Julia started their career as an Environmental Research/Communications, Technical Assistant & GIS Technician at Iris Environmental in 1999. Julia later worked as a Geographical Information Systems (GIS) consultant and graduate student researcher at Sunshine Village Ski Resort in 2002. Julia then joined Ambler as VP Sales & Operations, where they successfully managed 17 sales representatives and played a pivotal role in various projects, including market expansion studies, tradeshows, and catalog design. In 2006, they joined Critical Mass as a Communications Manager and later became the Brand & Communications Director, responsible for developing and implementing internal communication strategies. From 2011 to 2015, Julia worked as an independent consultant before becoming the Director of Marketing at CMH Heli-Skiing & Summer Adventures in 2015.

Julia LoVecchio attended the University of Calgary from 2001 to 2003, where they earned a degree in MGIS (Master of Geographic Information Systems) with a focus on Geography. Prior to that, they studied at Lakehead University from 1995 to 1998, completing a degree in HBOR (Bachelor of Outdoor Recreation). Julia's earlier education background is not specified.