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Mairi Burns is the Managing Director of Strategy at CMD. Mairi has over a decade of experience in marketing and client management. Prior to their current position, they served as the Vice President of Client Services at the Dunthorpe Marketing Group from 2007 to 2018. In this role, they led the client services team in developing and growing client relationships. Mairi also established standards for client management and strategic deliverables. Additionally, they identified and developed new lines of agency services to aid growth and stability.

During their time at the Dunthorpe Marketing Group, they built the agency’s reputation as a strategic contributor and pathfinder in areas such as lead process optimization, marketing automation, buyer journey development, calling, content strategy, and demand generation. Mairi also established new agency services that contributed substantially to annual revenue and developed agency capabilities and standards to support these services. Additionally, they developed a standard model for marketing automation maturity assessment and teleprospecting.

Mairi grew the client footprint of Danaher and Fortive conglomerate companies from one Operating Company in 2010 to 18 OpCos across the combined group. Mairi was also a speaker at Danaher global marketing events for company executives and marketing leadership from 2015 through 2017. In addition, they led over 30 client workshops/kaizens on topics ranging from content strategy to lead flow optimization.

Mairi Burns has a diploma in marketing from CIM and a BA in business studies and marketing from Robert Gordon University.

Their manager is Darren Rankin, President and CEO. Some of their coworkers include Derek Roth - Senior Account Director, Gretchen Siss - Executive Producer, and Adam Poe - Account Director.