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Joseph Rossi

Senior Director, Membership And Marketing at CMA

Joseph Rossi has a diverse work experience spanning over 11 years. Joseph began their career as a Market Research Assistant at Sacramento Municipal Utility District in 2009. Joseph then joined VSP as a Research Analyst in 2010 and gradually moved up to the position of Market Manager and Senior Research Analyst. In 2016, Joseph joined VSP Global as a Senior Brand & Marketing Manager. Joseph later transitioned to the role of Salesforce Product Owner & CXM Program Manager. In 2019, Joseph joined California Medical Association as the Director of Member Engagement, and they currently hold the position of Senior Director of Membership and Marketing.

Joseph Rossi completed their education with a Masters in Health Services Administration from the University of San Francisco in 2011. Prior to that, they obtained a Bachelors degree in Public Administration from the same university in 2009. In 2012, Joseph pursued a Product Management Certificate from the University of California, Berkeley, Haas School of Business, with a focus on Marketing. In 2013, they obtained a Strategic Data-Driven Marketing Certificate from Northwestern University - Kellogg School of Management.

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