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Sanne Koenraads began their career in 2008 as an Attorney at Law at Rassers Advocaten. Sanne then transitioned to a role as a Key Account Manager at PostNL in 2013. Later that year, they joined CM.com as an Account Executive and part-time Legal Counsel. At CM.com, they also held the position of Corporate Recruiter, focusing specifically on Sales and Marketing roles. Sanne is currently working at CM.com as an HR Business Partner, responsible for connecting enterprises and brands to billions of consumers worldwide through Conversational Commerce services.

Sanne Koenraads has a diverse education history. From 1997 to 2003, Sanne attended Newmancollege Breda and completed Pre-university secondary education (VWO). Following this, from 2003 to 2008, Sanne pursued a Master of Laws (LL.M.) degree in Civil law at Tilburg University. Moving forward, from 2009 to 2012, Sanne enrolled in the Nederlandse Orde van Advocaten to pursue further education as an Education Attorney at Law (Beroeps- en Voortgezette Opleiding Advocatuur). Later, from 2021 to 2022, Sanne attended ICM opleidingen & trainingen for a Post HBO degree in Arbeids- en Organisatiepsychologie. Currently, Sanne is undertaking the Insights Practitioner / Trainer program in Learning & Development at Accreditatie Insights Discovery, which is expected to be completed in 2023.