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Mei Keng Lim is a skilled professional with extensive experience in data analysis and marketing management. Currently serving as a C.I.M Campaign Manager at Virgin Money since May 2023, Mei previously worked as a Marketing Data Analyst at Great Ormond Street Hospital Children's Charity from September 2019 to February 2023, where expertise in MYSQL and Excel was utilized to analyze campaign performance and enhance supporter engagement. Prior roles include Analyst Intern at Telefonica, Inventory Analyst at Weve, Research Analyst at Clusters Limited, and Information Officer at Hammersmith & Fulham Council, demonstrating a strong background in data-driven decision-making and project management. Mei Keng Lim holds a degree in Geography and Mathematics from Kingston University.