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Daniela Ramos Castro has extensive experience in sports marketing and media, having served as Asesora Comercial at Club Santos Laguna since January 2011, where responsibilities include the commercialization of television properties and advertising spaces within TSM, client relations, and sponsor management. Daniela also held the position of Coordinadora de Marketing Deportivo, overseeing design agencies, institutional campaigns, and logistical operations for events. Prior to these roles, Daniela gained experience as a sports presenter at Multimedios Television and TV Azteca Laguna, where responsibilities included hosting programs, conducting interviews, and creating content. Daniela holds a Diplomado in Marketing Deportivo from Instituto Johan Cruyff and a Licenciatura in Relaciones Industriales from Universidad Iberoamericana.