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Marcella Palmeiro is an experienced brand manager currently working at Clover S.A. Proprietary Limited since August 2019. Prior to this role, Marcella worked as a video assistant at the Northeastern School of Public Policy and Urban Affairs, managing live digital seminar coverage on YouTube. In 2018, Marcella served as a global social media co-op at Boston Consulting Group, where responsibilities included developing paid ad campaigns and analyzing performance metrics. Additionally, Marcella gained experience as a marketing assistant co-op at GrubStreet, focusing on content creation and social media management. Marcella holds a Bachelor of Business Administration with a concentration in marketing and a minor in graphic design from Northeastern University, as well as an International Baccalaureate diploma from the American International School of Johannesburg.