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Having a broad background helps; He started out in the field of electronics, then progressed through commercial positions to IT project management and solution architecture design. At Adaptive, a corporate metadata management technology company where most of the Coherence team first worked together, he was the Professional Services VP. He learned a lot about enterprise solution engineering and whole product delivery. As a very early customer of Zendesk in Europe, setting up modern support methodologies, He saw great potential to exploit the extensibility of Zendesk.