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Alison B. is a seasoned business and marketing professional with extensive experience in various leadership roles across multiple companies. Currently serving as a Business & Marketing Advisor at The Launch Project and a Fractional Head of Marketing at CloudOlive, Alison also holds the position of Fractional CMO and Lead on ZenDesigns at ZenContract. Prior to these roles, Alison was the General Manager at Huon IT, where responsibility included executive leadership across commercial and service departments and integration management following an acquisition. Alison's expertise encompasses digital marketing, content creation, customer experience, executive strategy, and business advisory, showcasing a strong track record in optimizing B2B businesses and enhancing client satisfaction.