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Lide Larrea is an experienced professional in sales and operations, currently serving as the Alliances Programs & Operational Lead at Appsbroker CTS and as the Director of Sales at Bright Potato since January 2020. Previously, Lide held positions such as Account Manager at ICE ELEGANT GIFTS LIMITED and WorldStrides, where key responsibilities included maintaining client relationships and identifying growth opportunities. Lide’s extensive background in the hospitality industry includes significant roles at Hilton Worldwide, culminating in the position of Group Conference & Events Sales Manager, where Lide developed sales strategies and led a sales team. Lide holds a Bachelor's degree in Hospitality Management from the University of Deusto.