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Emily McGuire is a seasoned marketing professional with extensive experience in email marketing and lifecycle management. Currently serving as a Senior Lifecycle Marketing Manager and Senior Email Marketer at Close since May 2023, Emily also offers consultancy services in email marketing at Flourish & Grit since February 2018. Prior roles include Email Marketing Strategist at Atlassian, where performance and strategy were optimized through data-driven approaches, and Email Marketing Specialist at PHE, where a significant YOY revenue increase was achieved for an e-commerce platform. Additional experience includes social media coordination and public speaking instruction, along with early career roles in customer service and administrative support. Emily holds a Bachelor of Arts in Communication Studies from Western Michigan University and a Master of Science in Communication from North Carolina State University.