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Shah Alum is a seasoned digital marketing professional with extensive experience in the eCRM and email marketing sectors. Currently serving as Vice President, Digital at J.P. Morgan since July 2016, Shah previously held positions such as eCRM Manager for EMEA and various consulting roles across notable companies, including emocial digital and Wildfire HQ Marketing. Notable achievements include driving revenue through email marketing strategies and managing high-profile accounts at eBay Enterprise, as well as providing client services at Emailvision. Shah holds a BSc in Information Systems with Business Management from the University of Westminster.