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Lilian Forlani Figueiredo is a seasoned marketing professional with extensive experience in various leadership roles across multiple industries. Currently, Lilian serves as Head de Marketing at Clínica da Cidade, where the focus is on delivering accessible excellence in healthcare. Previous positions include Gerente de Marketing at Fotona d.o.o. and Head of Marketing at 5àsec do Brasil Franchising. Lilian's earlier career features a significant tenure at Pearson Brasil, as well as roles at Wizard, Yázigi, and Nutrin Sistemas de Alimentação Ltda, emphasizing marketing strategy and customer engagement. Educational qualifications include a degree in Digital Marketing from Brigham Young University - Idaho, along with various postgraduate certifications in communication, business management, and quality service.