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Leticia Baviera has extensive experience in marketing and communication, having served as Directora de Marketing and International Marketing Manager at Clínica Baviera since September 2010. In these roles, Leticia is responsible for developing and monitoring marketing and communication plans across Germany, Austria, and Italy, executing offline marketing campaigns, and implementing online marketing strategies, including lead generation, search engine marketing, search engine optimization, and social media engagement. Additionally, Leticia coordinates the sales team in Germany to enhance local sales. Prior experience includes a position as a member of the Consejo de Administración at Ernst & Young and a role in commercial support at Bancaja. Leticia holds a Programa Superior en Marketing Digital y Publicidad Interactiva from ESIC Business & Marketing School, an MBA from IE Business School, and a degree in ADE from the University of Valencia.