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Carolina Martínez is an experienced marketing professional currently serving as the Marketing Director at Cliento MX since November 2021, where strategies for B2B and B2C markets have been successfully executed to drive sales growth and enhance customer value proposition. Prior to this role, Carolina worked as a Strategic Account Manager at Smart Results and led a project at Cliento MX that achieved a 300% increase in organic website traffic. Before that, Carolina held positions as Account Manager at Ezqualo Laboratorio Creativo and Client Project Manager at Grupo 4S, focusing on strategic support and sales performance enhancement. Carolina holds a Licenciatura in Communication from Universidad Anáhuac Querétaro and is currently pursuing a degree in Marketing and Luxury Fashion Communication from ELLE Education.