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Karen MacDonald is a seasoned digital marketing professional with extensive experience in eCommerce and strategic marketing across various sectors. Currently serving as Senior Digital Marketing Manager at ClickSafety since December 2018, Karen leads marketing initiatives to enhance product adoption and revenue growth. Previous roles include Digital Marketing Manager at Northstar Travel Group, where strategic guidance for B2B travel media clients was provided, and Marketing Director at World Travel Holdings, overseeing online marketing for the Luxury Villas Division. With a strong background in digital marketing, social media, project management, and KPI analysis, Karen has consistently demonstrated expertise in channel management and brand development. Educational credentials include a Bachelor’s degree in Communication and Spanish from UC Santa Barbara and coursework at Universidad de Alicante.