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Kristian Aita is an experienced digital professional currently serving as the eCom Performance, Conversion & Operations Manager at Clas Ohlson, a prominent retail brand in Sweden, since March 2019. Kristian began as the Conversion Rate Optimization Manager before being promoted within the same year. In addition to this role, Kristian is the founder of Grow Your Digital, a web consultancy that aids small to medium-sized enterprises in enhancing their online presence through website management and social media strategy. Previous experience includes positions as Senior Digital Manager at IG Group, Senior Web Content Manager at AVG Technologies, and Senior Content Manager at Betfair, where Kristian contributed to significant growth and innovation in digital content and strategy. Educational background includes studies at Coaching Academy, Stockholm University, and Uppsala University.